During the first ever 'UN Trust Fund to end Violence Against Women grantee' Convention, Phumzile Mlambo- Ngcuka (UN Women Executive Director) commenced the 2019 ‘UNiTE by 2030 to End Violence against Women’ campaign to end gender-based violence. In support of the upcoming 16 Days of Activism against Gender-Based Violence (25 Nov-5 Dec 2019), the multi-year campaign has a 2019 theme of 'Orange the World: Generation Equality Stands Against Rape!’
Launched in 2008 by UN Secretary-General, Antόnio Guterres, and managed by UN Women, the multi-year UNiTE campaign is aimed at preventing and eliminating violence against women and girls worldwide and "calls for global action to increase awareness, galvanise advocacy efforts and share knowledge and innovations" (UN Women).
"In 2019 and 2020, the UNiTE Campaign will align its advocacy activities under the umbrella of UN Women’s Generation Equality campaign that marks the 25th anniversary of the Beijing Declaration and Platform for Action (UN Women)." Over the next two years, the campaign will also have a specific focus over the next two years on the issue of rape. “Rape is rooted in a complex set of patriarchal beliefs, power, and control that continue to create a social environment in which sexual violence is pervasive and normalized” (UN Women).